About Us

Born on the streets of Leicester, Cassiel is more than a brand—it’s an attitude. Rooted in British street culture, we blend effortless style with premium craftsmanship, creating pieces that embody confidence, individuality, and the raw energy of the city.

At Cassiel, we don’t follow trends—we set them. Every collection fuses contemporary design with timeless streetwear aesthetics, crafted for those who move differently. From the underground to the mainstream, our pieces speak to the rebels, the visionaries, and the unapologetic.

Sustainability and quality are at our core. We source responsibly, produce ethically, and design with intention—because true style should last beyond seasons.

This is more than fashion. This is Cassiel.